Brochure

We made a promotional brochure for PS:1 to support fundraising efforts in 2024.

Download: https://wiki.pumpingstationone.org/wiki/File:Ps1-brochure-v6.zip

Includes PDF and the InDesign source file.

Documenting recommended steps to ensure consistent results.

Any 8.5" x 11" cardstock 160-190 GSM should work. We used this one:

Margins are baked into the design. Always print at 100%.
For best results, use the bypass tray (Tray 5)
- Bypasses any dirty rollers on the inside of the printer
- Can print 20-30 brochures at a time using bypass
- Do test prints with the same tray you'll be using for the full batch
When loading paper, select "Lightweight Cardstock"
- This affects what thickness the printer expects
- More accurate thickness = less chance of misfeed

Setup the printer:
1. Insert cardstock into Tray 5 of the Xerox
2. Change paper type to "Lightweight Cardstock"
Setup your computer:
1. Connect to PS:1's WiFi to detect the printer
2. Install the Xerox WorkCentre 7855 drivers:
  - https://www.support.xerox.com/en-us/product/workcentre-7800-series/downloads
3. Open the brochure PDF in Firefox
Menu > Print
1. Scale: 100%
2. Two-sided printing: Flip on short edge
Click "Print using the system dialog..."
Select "Xeros PS" > Preferences
1. Paper: Tray 5 (Bypass)
2. 2-Sided Printing: 2-Sided Print, Flip on Short Edge
3. Print Quality: High Resolution
4. Orientation: Landscape
Click "OK" and "Print"

Last known location of the creasing machine

Example setup of creasing machine for brochure

Locate the paper creasing machine in Arts (see photo)
- VEVOR Electric Creasing Machine 18 Inch 460mm
- It's big and blue and likely near the printers
Open the lid and verify that the wheel is set to crease the page into 1/3 + 2/3
- We currently only have one creasing wheel
- See photo for an example setup
Close lid, turn on machine, insert paper, and make the first crease
- Make sure the front faces up
- Creasing with the front facing down results in broken fibers at the crease line
- Support the paper on the sides as it feeds through to prevent the crease line from wandering
- (You get a feel for this after a few creases)
Rotate paper upside down, and crease again
- Keep the front facing up, just rotate it around the z-axis
Use a bone folder (or your nail lol) to fold the paper along the crease marks
- You may need to do a little finessing to make sure the inner flap is marginally smaller than the outer
- (You'll get a feel for this after a few creases, too)

2024-11-23 – v6 – ps1-brochure-v6.zip
- First version to be printed en masse (100 copies)
- Adjusted kerning in logo text
- Published source
2024-11-05 – v5 – ps1-brochure-v5.pdf
- Switched to GM Exp Norm font for logo (Fonts)
2024-11-04 – v4 – ps1-brochure-v4.pdf
- Reverted columns to be equal-width
- On front, aligned "Pumping Station: One" text to left edge of star
- On back, adjusted visual hierarchy to emphasize "Join us for our open house!" CTA
- Fixed minor typo: "a[n] 11,000ft^2 workshop"
2024-10-28 – v3 – ps1-brochure-v3.pdf
- Added manual line breaks to equipment section for readability
- Adjusted cold metal equipment wording (e.g. brakes)
2024-10-28 – v2 – ps1-brochure-v2.pdf
- Adjusted columns to be different widths, so that the inside flap is slightly smaller
- Fixed typos: To[r]mach, changed ShopBot from "wood mill" to "CNC router"
- Fixed mismatched red colors
2024-10-22 – v1 – ps1-brochure-v1.pdf
- First draft